San Francisco Bay Area

The New Wheel

Our mission is not only to change how we get around, but to bring good things and fresh ideas into the lives of people in our community and California as a whole.

We uphold our commitment to our customers through careful selection of technology, top-notch service and an unwavering optimism for the future of transportation and electric bikes in the Bay Area.

Carrie eBike Subscription - Lease an Electric Bike - Friiway

Riese & Müller Carrie

Compact Family Cargo Bike

Big on storage, small on footpring

$319 Per Month

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Urban Arrow Family Cargo

Full Size Cargo Bike

Hauls a (quarter) ton, or up to 3 kids.

$339 Per Month

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Urban Arrow Family Cargo ebike

Riese & Müller Multitinker

Long tail family bike

Rides like a regular bike, with room for 2 kids.

$299 Per Month

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Riese & Müller Tinker

Compact City Bike

Goes everywhere, fits anywhere.

$249 Per Month

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Tinker eBike Subscription - Lease an Electric Bike - Friiway
Stromer ST2 Pinion ebike

Stromer ST2 Pinion

Sporty Commuter Bike

High speed, long range. Great for long rides.

$269 Per Month

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Included in your subscription

Local Experts

Get your questions answered by people who don’t just know bikes, they know our city.

Maintenance

Bike set up, scheduled maintenance and repairs are all covered as part of your subscription.

Secure Lock

Every bike comes with a strong U-lock or a chain that integrates with the bike’s built-in wheel lock.

Insurance

The included insurance plan covers theft and anything beyond normal wear and tear.

Swap Bikes

If your situation changes, or you want to try a different bike, you can just swap your subscription.

Easy Cancellation

You can end your subscription any time after the initial two month trial period. 

Cash Back

A portion of the money you’ve paid for your subscription can be used towards a bike purchase at your Friiway dealer.

Visit The New Wheel for a test ride

San Francisco

11am to 6pm, Tuesday - Friday
10am to 6pm, Saturday
11am to 5pm, Sunday
Closed Monday

420 Cortland Ave

Marin

10am to 5pm, Tuesday - Friday
9am to 5pm, Saturday
11am to 5pm, Sunday
Closed Monday
14 E Sir Francis Drake Blvd

Oakland

11am to 6pm, Wednesday - Friday
10am to 6pm, Saturday
11am to 5pm, Sunday
Closed Monday & Tuesday
1446 Leimert Blvd

How it works

Select a bike and complete the online application.

When your bike is built and ready to pick up, pay a refundable deposit.

Your subscription starts when you pick up your bike from us.

Select a bike and complete the online application.

You are billed monthly, starting 30 days after you pick up your bike.

Insurance, maintenance and repairs are all covered while you have the bike.

Swap bikes or cancel any time after your two month trial period.

When you’re ready to buy your Friiway bike or a new bike, 15% of your subscription payment can be used towards a purchase.