Friiway was founded in 2023 to make it easier for people to choose electric bikes for everyday transportation—and for local bike shops to support that shift.

We believe e-bikes aren’t just recreational products. They’re practical tools that can replace car trips, expand access to cities, and make daily movement simpler and more enjoyable. But for many people, getting started still feels expensive, intimidating, or uncertain. Friiway exists to lower those barriers.

Through subscription and service-based programs, we help riders try high-quality electric bikes in real life—on real commutes, errands, and school drop-offs—before making long-term commitments. At the same time, we give independent bike shops modern tools to grow ridership, build lasting customer relationships, and sell more bikes over time.

One day choosing an e-bike will be as natural as choosing a car today.